How Rotorua works: desk-based, hands-on and people-facing roles
57.9% of employed residents in Rotorua work in desk-based roles, against 63.6% across New Zealand. So a whole-of-staff rollout is the wrong shape here. Start with the people who carry the paperwork (office, admin, management and the professionals) and put Claude to work on the documents they already write: procedures, reports, applications and correspondence.
| Occupation group | Chart | Rotorua | NZ |
|---|---|---|---|
| Managers | 13.7% | 18.3% | |
| Professionals | 25.1% | 26.8% | |
| Technicians and trades workers | 13.9% | 12.5% | |
| Community and personal service workers | 12.1% | 9.0% | |
| Clerical and administrative workers | 11.2% | 10.8% | |
| Sales workers | 7.9% | 7.8% | |
| Machinery operators and drivers | 6.5% | 5.9% | |
| Labourers | 9.7% | 9.0% |